Studio
Paper Fox is a studio of four in Bristol. We have worked on food and drink since 2017 and on nothing else since 2019 — roasters, brewers, preserve kitchens and pantry brands, mostly between their first listing and their fifth.
Working in one category means we already know what a co-packer will accept, what a farm shop buyer looks at first, and which printer will take a short run without charging for a full one. That is most of what a founder is paying for.
Brand identity
Packaging
Labels and dielines
Art direction
Print management
Guidelines
Dockline
Brand identity
Pell & Orchard
Packaging design
How we work
Five steps. A brief and a shelf audit in week one. Two routes, not twelve, in
week three — you pick one and we stop showing you the other. Artwork and
dielines for every size in the range. Print, with us on the phone to the
printer through the first run. Guidelines last, once the thing has actually
been printed and we know what held.
What it costs
A full identity is six to eight weeks, from £6,500. Packaging and labels for a
range of up to six lines is four to six weeks, from £4,500. Art direction and
rollout, from £3,000. Everything is quoted as a fixed fee against a written
scope, in three payments. We will tell you on the first call if the budget and
the range do not meet.
Packaging is the only advertising most food brands ever pay for twice.
A range gets redrawn twice: once when the founder stops liking it, and once when
a buyer asks for a size the artwork was never built for. The second one is the
expensive one, and it is the one a system drawn properly the first time prevents.
We take on about fourteen projects a year, which is as many as four people can do
properly. If we are booked past the date you need, we will say so on the first
call rather than three weeks in.