paper fox
We are a design studio in Bristol that works on food and drink and nothing else. Brand identity, packaging and labels — drawn once, specified properly, and handed over as files your printer can quote from.
Most founders come to us with a product that already sells and packaging that
stopped keeping up. The job is usually less invention than order: one system, drawn
to fit every size in the range, so the next flavour does not need a designer.
Brief and audit
Two routes
Artwork and dielines
Print
Guidelines
Two routes
Artwork and dielines
Guidelines
Five steps, six to eight weeks for a full identity. You see two routes, not
twelve. We stay on the phone to the printer through the first run, because that is
where most packaging projects quietly go wrong.
Work
Hollow Hill
Brand identity
Four projects, start to shelf
Every project here states what was wrong, what we drew and what changed once it
was printed. Coffee, preserves, beer and a pantry range — four different print
budgets, four different problems. If your range is closer to one of them than
the others, say so in the first line of your enquiry.