Dockline
Year
2025
Client
Dockline Brewing Co
Project Type
Brand identity
The problem
Dockline's core range had been designed once and left alone. The specials were drawn by whoever was free that month. On the taproom shelf the two looked like two businesses, and every special cost a week of design before it could be printed.
What we made
A single identity across bottle, can, keg badge and glassware, and a label system that separates core from special with a printed band and a hand-filled panel rather than new artwork. A menu board, pump clips, and a short set of rules for naming a beer.
One brewery on the shelf, and a special out within the week.
The result
Specials ship within a week of the brew. The shelf and the taproom read as one brewery, and the head brewer sets up a new label without ringing us.