Hollow Hill
Year
2025
Client
Hollow Hill Coffee Roasters
Project Type
Brand identity
The problem
Hollow Hill roasted three coffees and sold all of them in the same unmarked kraft bag with a sticker on the front. Online, customers picked by reading the description twice. In a cafe, staff had to open the bag to know what was in it.
What we made
A wordmark, and a label system with three tiers — house, seasonal and single origin — that differ by paper stock and one band of colour rather than by new artwork each time. Bags in two sizes, a retail tin, a wholesale carton, and a print spec sheet the roastery hands to any printer.
Three roasts you can tell apart from across the counter.
The result
The three roasts read apart from across a counter. Hollow Hill moved from one bag size to a graded range and signed its first two cafe accounts in the season after launch. New seasonals go to print without coming back to us.